I am wondering whether anyone has heard of Pizza Hut’s search for a Twitter Intern.

On April 19, 2009, Pizza Hut put on an advertisement on the New York Times "tweeting Becomes a Summer Job", see below the job description:

"The job purpose is to attend advertising shoots,
product meetings and other corporate events. “They’ll be our social
media journalist, chronicling in 140 characters or less what’s going on
at Pizza Hut,” said Bob Kraut, the vice president for marketing
communications at the company. The Twintern must also play social-media
defense, monitoring Twitter for any mentions of the brand and alerting
superiors whenever anything negative about the Hut is being said.
(Applicants should study last week’s YouTube
gross-out video posted by Domino’s employees, which was quickly passed
around Twitter, to understand why.) The successful applicant will speak
fluent OMG and LOL and correctly use the terms DM (direct message), RT
(retweet) and # (hashtag).

 Applicants must be currently enrolled in college, willing to move to
Dallas for the summer, and happy to distill their thoughts into short
and frequent bursts of text. Applications will be accepted on PizzaHut.com
beginning Monday. Job seekers must demonstrate social-media skills
through some kind of creative response. Pizza Hut is prepared for an
onslaught of YouTube videos, and “I guess if we melt the servers on
this kind of thing, it’ll be a good thing,” Mr. Kraut said.

 “Realistically, because there are these tools out in the marketplace,
and they have a multiplier effect, to have us looking and monitoring
this in a more dedicated fashion makes sense for us,” Mr. Kraut said.
“Once there are a lot of people using any form of media, large
advertisers such as Pizza Hut gravitate towards it.” 

I am wondering whether other companies are also looking for Twitter/Facebook/Myspace...Social Media Marketing strategists? Is it an effective way to promote on twitter? What kind of people can twitter help reach?

Well, twitter is surely an online marketing tool, unfortunately, not in China. And you why.

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