This is briliant and a perfect "first life" extention of the powerful relationships we can build on Twitter:

Finding inspiration in two very different trends, Los Angeles-based entrepreneurs and marketing executives, Carol Quinn and Anny Beck have combined the increased American experience of giving-back through volunteering, with the country’s high unemployment rates and tough business economic climate  to form a unique methodology of creative problem-solving they call friend-to-friend coaching.

“We saw the need with friends and family for real-time advice and assistance. Life coaches are all the rage,” Carol Quinn said, “But who can afford them now? We believe there is a “coach” inside of all of us and all everyone needs is a bit of encouragement to reach out and help a friend.”

“We understand that people want to help friends with advice and to share experience, but everyone is afraid of a long term commitment. We’re all busy with our families and jobs so, we thought, why not create a short, time-limited format for friend to friend coaching over lunch? It’s just three lunches, three hours out of your life, but it can make a huge difference to a friend in need,” Anny Beck said.

Carol Quinn and Anny Beck met over a decade ago when they were Creative Directors at the well-known entertainment advertising agency, Jacobs & Gerber, and their lives led them in different directions: Carol as the head of her own advertising agency and as a screenplay and fiction writer, and Anny as the head of her own marketing firm and director of children’s DVDs. Both women are currently collaborating on a book and a blog about 3Lunches. 

In just over a month, Quinn and Beck have over 3500 page views on the blog, over 1500 visitors from all over the world, close to 500 Facebook fans, and over 100 followers on Twitter. “There’s everything to like about 3Lunches,” Anny Beck said. “It’s easy, free, tactile and practical. 3Lunches is self-help and giving—an unbeatable combination.”

Follow her at @3lunches

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