Inspired by a tweet, it's a story about a crowd-driven movement following the Jakarta bombings Friday (July 17) morning. Started from Friday afternoon, the Indonesian Twitter users put their new red and white (represents the national flag) avatars.
The country’s Tweeple also added #indonesiaunite hashtag and in the next couple hours, the red and white avatars started sweeping the Twitter timelines and #indonesiaunite hashtag became the number one "trending topic" on Twitter!
Then, it also triggers many "off-line" activities, related to the country's recent problems and challenges.
Check-out the original story here.