Shiny, Happy, Goodness

dsaucier's picture

A fun business idea, Mari Luangrath, aka @foiledcupcakes, began her delivery-only cupcake business, Foiled Cupcakes (www.foiledcupcakes.com) in early 2009 to bring a bit of shiny, happy, goodness to the Chicagoland area. Mari's Twitter profile is a tip off... "Follow me as I attempt to grow my business on Twitter!"  Foiled Cupcakes’ innovative business model relies heavily on social media networks such as Facebook and Twitter, which has allowed Mari to connect with her customers and truly develop a fan base.  While the Foiled Cupcakes are both imaginative & delicious, Mari’s interactions with the community go well beyond selling cupcakes as Foiled Cupcakes contributes to a variety of non-profit organizations, and people have come to know Mari as an energetic & dynamic entrepreneur, mom and friend. @FoiledCupcakes’ Twitter followers have not only become her customers, but her cheerleaders & even her cupcake models!

Mari and her wonderful cupcakes bring joy to her customers and her fans, who in a few short months have grown far beyond the Chicago area.  With creativity and love, Mari has grown her business by bringing people together through cupcakes!

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foiledcupcakes's picture

I {heart} @ChicagoDiane!

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I'm so honored that @ChicagoDiane nominated us for #twittamentary! The BEST BEST BEST part of our business is all of the people with whom we've been able to meet, network, and develop relationships.

As a newbie to Chicago and a newbie to the cupcake world, I entered Twitter with much hesitation. I had no idea that it would be a viable interface to meet so many new FRIENDS. Tweetup attendees. SMC members. Networking lunch friends. Jazz at the park. Mani/pedis. Cupcake crawls. Partnership brainstorming sessions. Shoe shopping partners. 5k running buddies. My favorite bands. Other Chicago transplants. Sushi lovers. Chicago natives. The list goes on and on. All since I started Tweeting April 1st, 2009.

And luckily, hopefully, we've been able to give back. We've donated more than 1,000 cupcakes to local charities, events, and fundraisers to help bring awareness to causes that I personally believe in. And I would have never found out about these causes were it not for Twitter.

My life has been truly enriched by the relationships I've made with new friends here. I can't imagine my life without so many of the people I've met over the past 6 months. And @ChicagoDiane is no doubt at the top of that list! She's such an example of a SUPERWOMAN. I hope that one day, I'll be half as awesome. (I just need 2 more kids to catch up.) :)

 

Charisette's picture

Such a sweet story! I like

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Such a sweet story!

I like the part that @FoiledCupcakes is not just for business, but also creates a tightknit connection of the neighbourhood.

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