This year Tour de France was dominated by the return of Lance Armstrong, an amazing personality and sportsmen. One artist from the Netherlands wanted to do something with this special occasion, this hero's return.
He decided to visit the Tour de France at one of it's most severe climbs during stage 16. What he did was this. He made a more then real size image of Lance and then shot the most amazing pictures of Lance cycling over his image - looking at it.
Much of his preparations where shared via twitter, but not revealing all upfront !. The aftermath was even more amazing because all the images where shared via twitter, ultimo leading to loads of publicity, even international.
Respect for this idea and the execution artistically as well as from a marketing communication point of view.
His name is Gaby and you should follow him on twitter via @gabi407 and check out his portfolio on http://www.gabygabyart.com